Doritos Mix: Case study
frito lay + the marketing arm // HYFN // Motion + physical computing
Snacks and gaming are inexorably tied together, so it’s only natural that a snack brand so loved as Doritos would use gaming as a way of engaging users with a new product: Doritos Mix, a combination of four unique chips in one bag. But such brand tie-ins are a dime-a-dozen; how can we use technology to create unforgettable experiences? In partnership with Doritos brand agency The Marketing Arm (TMA), HYFN was tasked with updating classic arcade experiences for the connected age of gaming in channels both digital and physical. To do so, we matched retro gaming experiences with hand-built technology, Twitch group play, analog ingenuity, and an anything-is-possible spirit—all resulting in a series of wide-reaching, first-ever achievements.
My role on the Doritos Mix project itself was limited, only occasionally offering up my Arduino nerdery, soldering skills, Twitch familiarity and overall robotics consultation among the team for the claw machine. I did, however, get to make a fun case study video to try and adequately explain the madness that was Doritos Mix and it's twitch powered claw machine.