EDISEN VIDEO INTELLIGENCE
EDISEN & tonik+ // PRODUCT + UX/UI + MOTION
Edisen (Formerly Tonik+) Video Intelligence, or EVI, processes video through a series of machine learning tools that break the video into scenes and topics allowing you to understand what is happening at every point. Meshed with performance, demographic, and retention data it helps you to understand what is resonant with users, scene by scene, topic by topic, and audience by audience. We then provide comprehensive reporting and creative recommendations, including content to include or remove, durations, and platforms.
EVI then edits, creates, and exports videos based on a series of parameters like length, aspect ratio, even scenes and topics. These exports, or rough drafts, can be directly imported into any creative workflow or tool like Adobe Premiere Pro or After Effects where an editor or motion graphics artist can quickly finish and finalize the video using the sequences, cut scenes, and layered audio. Cutdowns using EVI have been regularly proven to lift view-through rates by an average of 30-50%, and in some cases 100%+, with an average of 30% savings against paid advertising.
