prometheus: Case study

fox + microsoft internet explorer // ignition interactive // Motion

Ignition, RSA Films, and 20th Century Fox worked together to build a multi-phased effort that introduced fans and new audiences to the rich story world around Prometheus through a potent mix of social, traditional and transmedia storytelling. Although only having a minor role and indirectly involved with the Prometheus campaign itself, I did, however, get to dig into the campaigns goodies a bit myself to create a case study video for several awards submissions.