Snake Eyes:
G.I. Joe Origins

Paramount theatrical // tonik+ // EVI (Product) + Motion + social

Edisen (Formerly Tonik+) Video Intelligence analyzed performance data, processed scenes, and generated the rough edits of these videos as Premiere Pro and After Effects projects that were then finished by a creative.

Video Completions favored Tonik+ creative, outperforming non-Tonik+ creative 60% on Snapchat, 16% on Facebook, and 5% on Instagram, signaling not only an outperformance for VCR but an increasing outperformance moving down the conversion funnel. Video views were also greatly improved with Tonik+ creative outperforming non-Tonik+ creative by 44% on Snapchat, 18% on Facebook, and 16% on Instagram.