spontaneous

Paramount home // tonik+ // product + Motion + social

TONIK+ partnered with Paramount's digital marketing and media teams to build a compelling campaign to generate awareness and purchase intent for the Spontaneous film. TONIK+ provided always-on analysis of trailers and other promotional content, giving insights about what elements of the creative was resonating best and turning those learnings into new assets for use across Facebook, Instagram, and Snapchat.

How’d it we do? Well, overall Facebook video views increased by 19%, Video Completions 43%, Video Completion Rate 20%. Overall Instagram Video Completions went up 3% with a 5% Video Completion Rate. But, Snapchat was the missing link we uncovered for the Spontaneous campaign with a whopping 241% increase in Video Completions and 197% Completion Rate increase. I’d say we did alright.