Terminator: Dark Fate

paramount + Paramount Home // tonik+ // Product + Motion + social

Edisen (Formerly Tonik+) Video Intelligence analyzed performance data, processed scenes, and generated the rough edits of these videos as Premiere Pro and After Effects projects that were then finished by a creative.

TVI generated Terminator: Dark Fate spots exceeded campaign benchmarks for every single tested audience across all platforms, with the top three overall performers in driving Clicks For Tickets all being Tonik+ creative with an average lift of 257%. Video Completion Rates also improved, with Tonik+ spots outperforming the baseline by 14%, and overall value add on every media dollar was 43% return on ad spend.